AMD’s New Solution Provider Program Provides Enhanced Support Opportunity For Channel
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AMD’s New Solution Provider Program Provides Enhanced Support Opportunity For Channel

—AMD Market Builder unveiled as progressive new channel program portal—

SCOTTSDALE, AZ -- 10/27/2003 -- AMD (NYSE: AMD) today announced the AMD Solution Provider Program at the CMP XChange Tech Innovator 2003 show, where U.S. and Canadian system builders, system integrators and value added resellers (VARs) are meeting with AMD to discuss creative ways to address customer needs.

“We recognize the value that the system builder and VAR community offers their customers,” said Robert Fuller, director of AMD’s North American Field Marketing. “The service, quality, and customization that these solution providers deliver mirrors AMD’s focus: providing innovations that best meet consumers’ needs. One of AMD’s missions is to help maximize our customers’ competitive advantage and their ability to deliver a superior product.”

The AMD Solution Provider Program has been developed to support those companies whose primary business is providing the full range of AMD processor-based computing solutions, including AMD Opteron™ processor-based servers and workstations and AMD Athlon™ 64 processor-based desktop and notebook systems.

With the recent launch of the AMD Athlon 64 processor, AMD’s system builder partners can offer their customer base an innovative, end-to-end solution based on AMD64 technology: servers for enterprise and research environments, workstations for tasks such as high-end audio and video manipulation, desktop machines for small and medium business, and high-performance notebooks for home, business or school. AMD64 technology provides new opportunities for solution provider partners to differentiate their offerings and deliver added value to their customers.

The AMD Solution Provider program provides benefits in three key areas. “Foundation” benefits provide basic support with product information, training and customized communication. “Connection” benefits offer recognition from AMD, launch partner programs and access to special events. “Business Acceleration” benefits include sales promotions, evaluation and seed programs and marketing funds. In addition to the base member level, partners who demonstrate a strong commitment to AMD products and who are closely aligned with key AMD strategies may be invited to participate at the higher Gold and Platinum member levels and enjoy enhanced rewards.

The AMD Solution Provider program is accessible through the just-launched AMD Market Builder portal, which replaces the AMD ResellerPro site. Companies interested in joining can register at https://marketbuilder.amd.com/start.aspx;.

About AMD
Founded in 1969 and based in Sunnyvale, California, AMD (NYSE: AMD) is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Standard & Poor’s 500 company, produces microprocessors, Flash memory devices, and silicon-based solutions for communications and networking applications.

AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other product and company names used in this publication are for identification purposes only and may be trademarks of their respective companies.