AMD Invades E3; Provides AMD Athlon™ Processor Power to the Industry's Hottest Games
--Next Generation of Computer Games Demonstrated on Systems Featuring the AMD Athlon™ Processor with DDR Memory--
LOS ANGELES, CA --
AMD today unleashed its unbridled processor power on the gaming community at the Electronic Entertainment Expo (E3) in Los Angeles. E3, the world's largest interactive entertainment extravaganza, brings together video and computer game representatives from across the industry. AMD provided more than 250 high-performance AMD Athlon™ processor-based machines all powered by Double Data Rate (DDR) memory to computer game developers and publishers to showcase their newest computer games.
AMD set up its base of operations in "The Promised Lot," a location across the street from the LA Convention Center. "The Promised Lot" is run by the computer and video game publishing company Gathering of Developers, a.k.a. GodGames. "AMD is always welcome at "The Promised Lot" and the firepower they bring in the form of the AMD Athlon processor is exactly what the next generation of gamers hunger for," said Mike Wilson, CEO of the Gathering of Developers. AMD is a proud sponsor of the "The Promised Lot."
"AMD is committed to supporting the consumer gaming industry and continues to work closely with the community to demonstrate or exhibit the level of performance the AMD Athlon processor is capable of, said Ned Finkle, director of Software Infrastructure Relations for AMD. "We feel our processors paired with DDR memory are an excellent solution for high-performance gaming."
What Developers And Publishers Are Saying
Armament including more than 250 1.2GHz AMD Athlon processor-based machines powered by DDR memory were supplied to entrenched PC game developers and publishers on the E3 show floor including Eidos, Electronic Arts, Epic Games, Gathering Of Developers, Lucas Arts, Microsoft, Sierra, Sony Online and Turbine.
"Microsoft's Entertainment Business Unit's PC games division chose AMD processor-based PCs this year for two major reasons: They have one of the best partner programs available, and their willingness to deliver on their promises is second to none in the industry," said Matt Ployhar, developer relations lead, Microsoft Games Group. "Additionally, the reliability and performance of AMD processor-based systems is a logical choice for tradeshows such as E3 due to the punishment they'll receive during the show from the industry's hottest games."
"Without the help of AMD and their tremendous generosity and support, Eidos would not achieve the great success we enjoy every year at E3," said Paul Baldwin, vice president of Marketing for Eidos. "AMD truly defines the word partner."
"AMD continues to deliver a platform that not only strengthens the relationship between Electronic Arts and AMD, but also provides the foundation for our leadership in the gaming industry. Simply, our titles run beautifully on AMD Athlon processor-based systems," said Jeff Brown, senior director of corporate communications, Electronic Arts. "We're very happy about our third straight year working with AMD."
"AMD Athlon processors are rapidly becoming the processor of choice for serious gamers. With industry-leading game benchmark results, coupled with a great price, they bring high-performance gaming to the masses," said Tim Sweeney, president of Epic Games. "AMD's developer support is awesome. AMD provides great technicalinformation and hardware well in advance of release, enabling leading-edge developers to take maximum advantage of new features.
"The AMD Athlon processor brings a dynamic level of speed and performance to LucasArts' PC games," says Simon Jeffery, president of LucasArts Entertainment Company.
"For many years, AMD has consistently shown their overwhelming enthusiasm and support for Sierra," said Dave Grenewetzki, president of Sierra On-Line, Inc. "They continue to demonstrate their commitment to us in both our developer and publisher capacities. In all likelihood, if you have seen one of our games demonstrated, it has been on an AMD system. They make our games look great."
"We are glad to see AMD taking the gaming market seriously and designing technology that truly addresses the needs of gamers," said John Smedley, vice president, chief operating officer, Sony Online Entertainment.
"As a game developer who receives a fair amount of the newest hardware to evaluate and use, AMD has constantly supplied us with superior equipment. AMD has been the easiest company for us to work with, as their technical support and software infrastructure relations group have gone above and beyond what we ever expected. We simply can't praise them enough," said Scott Herrington, vice president of marketing for Turbine Entertainment Software. "AMD has brought out some pretty big guns."
The Jim Henson Creature Shop, creators of state-of-the-art animatronics and computer graphics characters for film and television worldwide, will be showing off four Henson Digital Production Systems (HDPS) powered by eight 1.33GHz AMD Athlon processors with DDR memory. These mini-production studios are used to deliver entertaining digital character performances and to bring next-generation video game content to both the Internet and to digital television.You can visit both the Jim Henson Interactive team and the Jim Henson Creature Shop team at E3 in booth 7203 located in the Kentia Hall.
"The AMD Athlon processor powered by DDR memory delivers performance that makes real-time digital performances possible and brings significant realism to our digital puppets and characters," said Jeff Forbes, Computer/Electronics Supervisor of the Los Angeles Jim Henson's Creature Shop. "AMD processors make our R&D and Production pipelines that much more efficient which in the end translates to faster content creation and saved costs."