AMD Athlon™ 64 Processor Powers Cinema-Quality Entertainment For The Living Room
—AMD’s Cool’n’Quiet™ technology offers consumers the opportunity to hear music, movies and not the PC—
At WinHEC this week, AMD (NYSE: AMD) is showcasing media center PCs built by Shuttle, ZT Group International, and First International Computer, Inc. (FIC) featuring the AMD Athlon™ 64 processor. The media center PCs offer consumers a breadth of features to manage audio and video home entertainment, and are quiet and sized to integrate into the living room. With Cool’n’Quiet™ technology, the AMD Athlon 64 processor enables computers to run cooler and quieter so consumers can enjoy a cinema-quality entertainment experience.
“AMD continues to drive innovative technologies like Cool’n’Quiet technology, which provide consumers a better home entertainment experience,” said Marty Seyer, vice president and general manager, Microprocessor Business Unit, AMD. “The AMD Athlon 64 processor packs high performance for multimedia applications, enabling consumers to enjoy their favorite movies or music from a central, PC-based media center housed in their living rooms.”
AMD’s Cool’n’Quiet technology is a system-level feature of the AMD Athlon 64 processor that is designed to automatically lower system power consumption when maximum processor performance is not needed. When a system consumes less power, it can run cooler and require less work from the fan, resulting in a quieter system for the user.
“FIC has designed innovative PC-based consumer devices powered by the AMD Athlon 64 processor and we have created a range of products to effectively manage all multimedia in your home,” said Alex Mei, global marketing manager, FIC. “These systems integrate radio and MP3 players, a DVD player and a personal digital video recorder into a very small, appealing design.”
“Shuttle XPC’s have always been incredibly popular for do-it-yourself media center systems,” said Cameron Rogers, director of marketing, Shuttle. “With the launch of Shuttle System Solutions, media center solutions like the powerful AMD Athlon 64 processor-based G4 8500 are available for the first time as a complete system directly from Shuttle.”
“ZT Group is one of the pioneers in delivering media center systems based on the AMD Athlon 64 FX-53 processor. ZT’s new generation of media center will provide customers the ability to have ‘Instant On’ capabilities on Wifi Stereo and DVD playback for the best experience in video editing and TV recording,” said Frank Chang, president, ZT Group International. “The system gives consumers all of the power they need without the noise, making it a perfect device for the living room.”
Systems demonstrated at WinHEC are available for purchase from the manufacturers.
AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture also enables a more secure computing environment by integrating technology that can take advantage of advanced anti-virus features in upcoming software.
Since the introduction of the AMD64 architecture in 2003, the AMD Opteron™ processor for servers and workstations and the AMD Athlon™ 64 processors for desktop and notebook computers have earned more than 45 awards for innovation and performance and the support of more than 1,000 OEMs, hardware and software developers, system builders, and distributors.
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com
AMD, the AMD Arrow logo, AMD Athlon and combinations thereof, and Cool’n’Quiet are trademarks of Advanced Micro Devices, Inc. Other product and company names are for informational purposes only and may be trademarks of their respective companies.