AMD64 Goes Down To The Crossroads With Eric Clapton At Guitar Festival In Dallas
—AMD64 processor-based digital audio workstation to record benefit concert in DVD-A featuring Eric Clapton and other legendary guitar players—
DALLAS, TEXAS --
AMD (NYSE:AMD) today announced that AMD64 technology is the digital audio workstation (DAW) platform of choice to record Eric Clapton’s Crossroads Guitar Festival concert at the Cotton Bowl in Dallas on Sunday, June 6, 2004. Tens of thousands of music fans are expected to attend the concert featuring a line-up of legendary guitar players. Scheduled to perform are Eric Clapton and Doyle Bramhall II, Carlos Santana, Jeff Beck, James Taylor, ZZ Top, Steve Vai, Robert Cray, Neal Schon, blues legend B.B. King, and many more artists. The Sunday concert wraps up a three-day first-of-its-kind guitar festival dedicated to raising funds and awareness for Crossroads Centre, Antigua, the treatment and education center founded by Eric Clapton in 1997.
The deployment of an AMD64 processor-based DAW to record the Crossroads Guitar Festival underscores a growing trend of AMD64 technology adoption in the digital audio industry. AMD64 Masters
Group members and multiple Grammy Award-winning audio engineers like Phil Ramone, Elliot Scheiner, George Massenberg, Frank Filipetti and others have made AMD64 their digital audio technology of choice in the professional studio. Elliot Scheiner, a five-time Grammy Award-winner was selected along with audio recording heavyweight Ed Cherney by Warner Music to capture the live magic of these artists for an upcoming DVD release.
“When I got the call to record the Crossroads Guitar Festival, I knew immediately that I wanted my AMD64 processor-based system to do the ‘heavy lifting.’ I have complete confidence in the AMD64-based system,” said Scheiner, a 5.1 surround sound pioneer who also re-masters classic albums on AMD64. “I’m now exclusively using my AMD64-based DAW64 from Verari Systems running Steinberg’s Nuendo 2.0 in my studio. AMD64 has solved the performance, reliability and sonic integrity issues that audio engineers in the digital domain have had to live with up until now.”
“AMD64 technology was designed to meet the needs of the most discriminating professionals in extremely demanding environments like recording Eric Clapton’s Crossroads Guitar Festival,” said Charlie Boswell, marketing director for AMD’s Digital Media & Entertainment group. “The Direct Connect Architecture of AMD64 enables an ideal balance between artistic performance and cutting-edge production power, which is already making an impact inside the professional recording studio and now in mission-critical live recording. AMD64 technology has been selected over 32-bit-only systems.”
Consumers buying their next home PC wanting to enjoy music or record their own can access the same Direct Connect Architecture for AMD64 technology being used to record Eric Clapton at the Crossroads Guitar Festival in AMD Athlon™ 64 processor-based PCs from retailers and system builders. AMD64 technology is providing the world’s first 32-bit and 64-bit processors compatible with the x86 architecture. AMD64 with Direct Connect Architecture helps eliminate the bottlenecks inherent in a front-side bus and, instead, directly connects the processors, the memory controller and the I/O to the central processor unit, improving overall system performance and efficiency. Increasing only instructions and memory address space without eliminating the bottlenecks of a front-side bus adds little value.
The expected 11-hour Sunday concert will be recorded on 48 channels in 24-bit audio mode at a 96KHz sample rate for high-resolution, DVD-A audio. The Verari Systems DAW64 based on dual AMD Opteron™ processors running Windows® in 32-bit mode and Steinberg/Pinnacle’s Nuendo 2.0 software will provide the digital backbone of the recording effort. When software optimized for 64-bit computing becomes available, AMD64 processor-based systems are designed to experience a significant performance increase with a simple software upgrade.
For more information on the AMD64 Masters Group and why AMD64 is the technology of choice for Elliot Scheiner and other Grammy Award-winning audio engineers and producers, please logon to: www.amd.com/amdopterondme
For more information about the Crossroads Guitar Festival, please logon to: http://www.crossroadsguitarfestival.org/
AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture also enables a more secure computing environment by integrating technology that can take advantage of advanced anti-virus features in upcoming software.
Since the introduction of the AMD64 architecture in 2003, the AMD Opteron processor for servers and workstations and the AMD Athlon 64 processors for desktop and notebook computers have earned more than 45 awards for innovation and performance and the support of more than 1,000 OEMs, hardware and software developers, system builders, and distributors.
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