PoGo! Products Announces Integration of the AMD Alchemy™ Au1200™ Processor Within Future TiVoToGo ® Enabled Portable Media Players
Brea, CA --
PoGo! Products, Ltd. (OTC BB: PGOI) today announced that it is working in collaboration with AMD (NYSE: AMD) to integrate the AMD Alchemy™ Au1200™ processor into its second-generation portable media player (PMP).
The Au1200 processor has been optimized for portable video players and enables a new generation of conveniences and features such as scalable DVD-quality displays, long-lasting battery life and effortless video content transfers directly from digital video recorders.
“The integration of the Au1200 processor in next-generation PoGo! Products PMPs is good news for consumers seeking living-room quality video entertainment on the go,” said Iain Morris, senior vice president, Personal Connectivity Solutions Group, AMD. “Combining AMD’s expertise in embedded processing with PoGo! Products’ leadership in handheld portable multimedia should result in a compelling, feature-rich PMP.”
“Utilizing the Au1200 processor will allow PoGo! Products to further enhance the capabilities of its portable media players,” said Robin McSurley, vice president of Sales and Marketing for PoGo! Products. “We are thinking ahead and positioning our products to be the leaders in the digital media market.”
For consumers, PMPs containing Au1200 processors provide a simplified user experience and more entertainment value. For example, PMPs containing the Au1200 processor can connect directly to digital video recorders and transfer video content without the need to transcode the file through a personal computer, thus greatly reducing the time it takes to download and playback fresh video entertainment.
The PoGo! Products portable media player with the Au1200 processor is scheduled to be introduced in the fourth quarter of 2005.
About PoGo! Products, Inc.
PoGo! Products, Inc. is a developer and marketer of innovative, industry-first personal technology products, led by industry veterans who are proven leaders in the consumer electronics industry. Corporate headquarters for PoGo! Products and home base for sales and customer service is located in Brea, Calif., with all manufacturing of product done in Asia with engineering teams in both locations. www.pogoproducts.com
About AMD’s Personal Connectivity Solutions Group (PCSG)
PCSG delivers a portfolio of processors that are designed to address customer needs for high-performance, low-power embedded solutions. PCSG offers technologies from the AMD Alchemy™ Solutions and the AMD Geode™ Solutions product families covering a wide range of applications. Target markets for PCSG include multimedia, access and computing devices, and growth opportunities in consumer electronics and communication segments.
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com
AMD, the AMD Arrow logo, Alchemy, Geode, Au1200, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.