AMD64 Technology Speeds “Shark Boy & Lava Girl”
By Robert Rodriguez To The Big Screen
—AMD64 technology-based digital movies doing big business at the box office—
AUSTIN, TX --
AMD (NYSE: AMD) announced today that the latest movie by Robert Rodriguez, “The Adventures of Shark Boy & Lava Girl in 3-D” was created using dual AMD Opteron™
processor-based servers and workstations at Rodriguez’ Troublemaker Studios in Austin, Texas. The story of “Shark Boy and Lava Girl” was conceived by Robert Rodriguez’ young son Racer Rodriguez and opened in theaters across the United States on Friday.
“Shark Boy and Lava Girl” is the second movie directed by Robert Rodriguez using AMD64 technology to hit U.S. cinema screens in the past three months and the third all-digital major motion picture release in the same time period. Rodriguez’ “Sin City” and George Lucas’ “Star Wars: Episode III Revenge of the Sith” all relied on award-winning AMD64 technology to take digital filmmaking to the next level. The successful combination of talent and technology has led these movies to the number one position at the U.S. box office.
Superior render times made possible by AMD64 technology with Direct Connect Architecture helps directors like Robert Rodriguez to make movies quickly and cost effectively. No longer do movie makers have to wait days for digital renders to complete. This allows the digital artist to create “on the fly and in the moment” without interrupting the creative rhythm and tempo.
“AMD fuels us so we can move at the speed of thought,” said Robert Rodriguez. “My philosophy is less people, really talented and focused people and really great equipment. It sounds backwards but we can do more. Using the AMD64 machines, I can feel the difference. There’s no lag time.”
“When I was younger, I used to pride myself by milking technology for all that it could do,” continued Rodriguez. “Now the AMD64 technology-based
equipment is beyond what we can do. Now you can do anything. It comes down to the idea, what ideas are really pushing the envelope.”
“As one of the top digital filmmakers in the world, what Robert Rodriguez does using AMD64 technology sends a signal to both the large studios and independent filmmakers that the old rules no longer apply and that anything is possible,” said Charlie Boswell, director of Digital Media and Entertainment at AMD.
The same AMD64 technology with Direct Connect Architecture inherent in the AMD Opteron processor is also available with the AMD Athlon™
64 and AMD Turion™
64 families of processors for desktop and laptop PCs.
AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment and enables next-generation functionality and productivity today. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. Designed from the ground up to support multi-core capability, future AMD64 dual-core processors will amplify the elegance and power of AMD’s current single-core solutions. The AMD64 architecture is also designed to enhance the security of your computing environment by integrating Enhanced Virus Protection technology enabled by advanced anti-virus features in Windows®
XP Service Pack 2 and the upcoming Windows Server 2003 Service Pack 1.
Since the introduction of the AMD64 architecture in 2003, the AMD Opteron™
processor for servers and workstations and the AMD Athlon™
64 processors for desktop and notebook computers have earned more than 80 awards for innovation and performance and the support of more than 2,000 OEMs, hardware and software developers, system builders, and distributors.
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com
AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron, AMD Turion, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.