FirePro™ Graphics Branding 

Since 2006, ATI and AMD have operated as one company and for the Professional Graphics business the time has come to take the relationship to the next level.

Like all good unions, AMD and ATI are stronger together and consolidation under the AMD master brand is a perfect way to embrace the moment represented by the culmination of the dream that unified these companies. Providing one consistent brand will simplify the customer buying experience, and leveraging the strength of product brands like FirePro™ will help make AMD an even stronger brand in the professional graphics market.

In 2011, all new FirePro™ professional graphics products will carry the AMD brand.

AMD FirePro™ professional graphics:

• The Edge You Expect
• The Performance You Need
• The Reliability You Demand

AMD FirePro™ professional graphics are designed for business and technical users who demand the highest quality, reliability and application performance in their profession. AMD FirePro™ professional graphics are fueled by the combination of leading-edge GPU technology, optimized driver software and comprehensive ISV certifications - offering the perfect balance in price and performance across industry segments. Advanced visual quality, outstanding application performance, support for the latest industry standards and advanced features, coupled with a stable and long lifecycle, make AMD FirePro™ professional graphics a compelling choice over the competition.