Combining the latest version of Avid’s non-linear editing platform, Media Composer®, with an AMD Firepro™ graphics processor (GPU), helps editors, designers and visual effects artists to work faster and be more productive in any resolution up to 8K without breaking the bank.
As Media and Entertainment industry creatives work with increasingly higher-resolution content, the pressure on a computer’s CPU has never been greater. By combining Avid’s resolution-independent and market-leading Media Composer video editing software with a high-end professional graphics processing card from AMD, traditional bottlenecks found between the CPU and GPU are reduced thanks to AMD FirePro™ GPUs’ ability to take advantage of the full 32GB/s bandwidth of the current PCIe® 3 standard. This enables better application performance and reduces data transfer challenges, aiding overall user productivity.
Improve performance - be more productive
Working together, AMD’s powerful and cost-effective FirePro™ D700 or FirePro™ W-series GPUs combined with Avid’s renowned Media Composer deliver great graphics processing performance, helping to enhance the overall productivity of the user so that they can get their job done fast. By offloading some of the processing responsibilities to the GPU, the performance of the Apple Mac Pro or Windows workstation is increased dramatically, allowing the user to work more interactively and be more dynamic, especially when dealing with multi-layered Avid effects shots.
Use any resolution, at break-neck speed
With the release of version 8.4, Avid Media Composer becomes resolution agnostic, allowing an editor or artist to choose any resolution right up to 8K. To truly benefit from this independence, a dedicated GPU is critical. Thanks to its impressive specs – including 2560 stream processors, 8GB of GDDR5 GPU memory with 320GB/s bandwidth and 4.2 teraflops performance – an AMD FirePro™ W8100 GPU will make your workstation fly when running Media Composer, regardless of the chosen resolution.
Boost a Windows® workstation or an Apple Mac Pro
AMD is the only company to offer cross-platform support for Media Composer. Windows-based workstations can make use of an AMD FirePro™ W7100 or W8100 GPU to ensure super-smooth performance and fast internal image transfer speeds, while Apple Mac Pro users can benefit from the speed and performance offered by AMD FirePro™ D700 graphics.
Spend less on hardware and more on content creation
AMD professional GPUs offer cutting-edge performance at a world class value. When dovetailing with Avid Media Composer, editors and visual effects artists can benefit from the power, speed and performance required to be more productive at a price point that allows more time and money to be dedicated to content creation.
Explore the FirePro W-Series GPUs
Make the most of third-party plugins
Thanks to Avid’s newly introduced AVX2 API, Media Composer can now benefit from an increasing array of image processing plugins. When used in conjunction with the speed and power of an AMD FirePro™ graphics processor, those plugins work like lightning, significantly reducing the reliance on the CPU. This keeps the editor or artist working uninterrupted, ensuring creativity and productivity throughout the process and streamlining the image pipeline.
View the plugins
Benefit from super-fast internal transfer speeds
Making use of 32GByte/s of PCIe® 3 bandwidth - the only professional GPU solutions to feature this capability throughout the current product line - AMD FirePro™ graphics processors help Media Composer avoid the traditional transfer bottleneck found between the CPU and the GPU. The result is transfer speeds that are fast enough to allow for smooth effects work without any stutter. Rendering speeds can also increase, generating files in seconds rather than minutes.
Post TV/CGW TV 2015: Melanie Ball from AMD