Senior Vice President,
Global Computing and Graphics Sales and President EMEA
Darren Grasby is senior vice president of global Computing and Graphics sales and president of AMD operations in Europe, Middle East and Africa (EMEA). Grasby is based in the UK and is responsible for driving AMD’s worldwide Computing and Graphics sales with both PC manufacturers and channel partners, whilst enhancing AMD’s regional reputation with customers, partners and employees. Since he joined AMD in 2007, Grasby has been instrumental in uniting the sales teams across the globe, driving synergies across AMD’s different routes to market and in turn increasing the company’s global sales footprint.
Grasby previously served as corporate vice president of global Computing and Graphics sales and president of AMD EMEA. In that role, Grasby led teams responsible for successfully driving adoption of AMD Ryzen™, AMD Radeon™ and AMD EPYC ™ processors globally. Prior to that, he held several leadership roles with AMD focused on sales and marketing for the EMEA region.
Grasby has nearly three decades of high-tech industry expertise focused on PCs, graphics and peripheral product sales. Before joining AMD, Darren created and ran several very successful companies, including businesses focused on computer manufacturing, supply chain management, global distribution, and creation and development of graphics brands like ATI.