AMD、米国最大の家電製品総合展示会「2010 International CES」でBlu-rayによる“3D立体映像”再生のデモンストレーションを実施

- 多数の3D技術をサポートするAMDが Blu-rayの3D立体映像再生に関する新しい標準規格をサポート。 3Dエンターテインメントのアート性の追求と家庭での普及を推進へ -
-- このプレスリリースは、米国サニーベール12月7日 午前0:01(EST)発英文プレスリリースの一部抄訳版です。

AMD(本社:米カリフォルニア州サニーベール、社長兼CEO:ダーク・マイヤー)は本日、かつて一般ユーザーは映画館や特別な施設でしか体験できなかったような高画質(HD)な3Dエンターテインメント・エクスペリエンスが「Blu-ray stereoscopic 3D standard」によってすぐに身近に楽しめるようになることを示すデモンストレーションを、「2010 International CES (Consumer Electronics Show)」( )にて行うと発表しました。


  • A new way to enjoy Blu-ray entertainment: Expected to hit store shelves in the second half of next year, Blu-ray stereoscopic 3D combines the crisp, high-definition images the format is known for with high-quality 3D visuals that seem to jump from the screen. As a contributing member of the Blu-ray Disc Association, AMD is working closely with technology partners as the format specifications are finalized over the coming year in order to help ensure compatibility with upcoming AMD hardware.
  • Seeing is believing: At the upcoming 2010 Consumer Electronics Show, AMD and CyberLink will jointly preview Blu-ray stereoscopic 3D entertainment for those in attendance. AMD will be located in the Grand Lobby (GL-8 and GL-10) of the Las Vegas Convention Center. The new standard is one of many 3D technologies AMD openly supports, along with 3D DLP televisions, dual-panel and line interleaved 3D monitors, and is part of AMD’s initiative to further both the art of 3D entertainment, and its adoption in homes worldwide through close collaboration with 3D technology partners, including OEMs, software developers and content distributors.
  • Continuing a proud tradition of technology leadership in graphics: Stereoscopic 3D for HD gaming and multimedia joins a long list of technologies that AMD has led the way in. Most recently AMD launched its series of next-generation ATI Radeon™ graphics cards, delivering the industry’s first and only support of DirectX 11 gaming currently, and multi-display entertainment made possible by AMD’s ground-breaking ATI Eyefinity technology.

“AMD has a long, proud tradition of delivering leading technologies to market – technologies that have a meaningful and positive impact on the PC experience,” said Rick Bergman, senior vice president, AMD Products Group. “Stereoscopic 3D is set to be one of these technologies, and that’s why AMD has committed the time and resources to ensure that when Blu-ray stereoscopic 3D is ready for the world, AMD will be ready to bring it to consumers, just as we have done recently with DirectX 11-capable hardware to support DirectX 11 gaming.”

“AMD has been a valuable partner, developing hardware optimized for the highest quality video and audio experience with PowerDVD Ultra,” said Alice H. Chang, CEO of CyberLink. “With the addition of stereoscopic 3D support for the next generation of Blu-ray discs, we’re ready to bring consumers an incredible new entertainment experience in the coming year. Our joint technology preview at the upcoming Consumer Electronics Show will give everyone a taste of what’s in store.”

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