Esports is not a new phenomenon. It’s been around in various forms for decades, only consolidating into something cohesive in the past 10 years. The world of esports has risen rapidly in the last few years, growing into a nexus of gaming culture, competition, and innovation.
With viewership numbers expected to rise to 557 million by 2021, and competitive prize pools having increased considerably including last year’s Dota 2 International tournament prize pool coming in at just under $25 million, esports is quickly shining a spotlight on gaming and its potential to businesses worldwide.1
AMD understands that the future of gaming lies in esports and is partnering with teams and organisations to help build that future. Long-standing partnerships with the likes of Fnatic and Evil Geniuses, and regional esports programs are just a few of AMD’s efforts to push esports forward.
Where AMD Stands in the Esports Arena
AMD’s esports efforts in 2017 were incredibly successful, resulting in standout moments throughout the year. Evil Geniuses streamed on Ryzen™ processors on launch day to over 120,000 unique viewers, who watched over 100,000 hours of content.
Evil Geniuses helped AMD run some engaging activations, including a coaching contest, that delivered 1.7 million video views, as well as deliver a video called “Guess my MMR”, a great activation that’s since generated over 200,000 views to date and given fans a chance to interact with their esports idols. Meanwhile, Fnatic worked with AMD to produce 10 AMD-exclusive videos, with almost 1 million video views received, and 2018 looks to build on that success; content AMD has produced with Fnatic has already attained nearly 400,000 views, and with plans to produce plenty of original content throughout the year, expect to see this number rise.
Finally, AMD Sapphire Dota Pit was AMD’s first title sponsorship, and an event that received over 48 million unique viewers and 16.5 million hours of content watched.
AMD has partnered with Fnatic for almost three years, powering the organisation to push their teams forward without technical limitations. Renewing the partnership, AMD is now Fnatic’s exclusive hardware partner across motherboards, graphics, processors and laptops, providing top-tier products such as Ryzen™ processors and Radeon™ RX graphics.
Fnatic have a range of impressive achievements, including the record for the most League of Legends Championship Series split titles in the EU LCS, and the first LCS team to finish a split undefeated. AMD is proud to provide industry-leading hardware that will enable Fnatic teams to push themselves and their games further than ever.
Another team that AMD has a close partnership with is Evil Geniuses, providing the organisation with AMD’s latest technology, such as the Ryzen™ processors and Radeon™ RX Vega graphics, removing hardware limitations from their scrims, training sessions, and online games2. Evil Geniuses have a number of talented teams in their roster, with a Dota team who claimed the TI5 title, a Player Unknown’s Battlegrounds team, and more. AMD are proud to support the Evil Geniuses as they continue to develop.
Beyond supporting individual organisations, AMD is focused on helping regions grow their esports scenes, initiating events such as flying a contest winner out to California from the UK to be trained by Evil Geniuses’ then-Dota player Universe.
AMD hosted esports activations at events such as PAX, ChinaJoy, and Dota PIT League with Sapphire, as well as sponsoring major tournament streams such as Dota’s recent Super Major in China. Esports brings people together to enjoy great games and sports, and AMD believes that’s something to be celebrated, no matter the location.
AMD Products: Driving Esports Forward
Professional esports isn’t possible without incredibly powerful technology to drive its high demands. Gamers expect fluid performance both in practice and during matches. Drops in performance and lacklustre output isn’t acceptable to esports enthusiasts.
AMD products like Ryzen™ processors and Radeon™ RX graphics cards are powerful offerings than ensure no matter the title, gamers and esports players enjoy flawless performance, both in and out of their games. Many esports players stream their gameplay outside of competitive events; AMD’s Ryzen™ and Threadripper™ processors offer these users a generous helping of cores and threads to drive gaming and streaming setups on single PC set-ups.
With recent innovations such as Ryzen™ 2, AMD has its sights set firmly on the future of gaming and esports, and what those users will need as the scene develops.
AMD Partners and Esports: How You Can Get Involved
AMD is firmly entrenched in the esports arena, and believe you - AMD’s partners - can be involved. The recent expansion of AMD’s contract with Fnatic means that you can expect to see a lot of great content and promotions for all of AMD’s products, including Ryzen™ CPUs, Radeon™ Graphics cards, AM4 motherboards, and AMD-based systems. If you’re interested in joining AMD in the growing esports space, reach out to your regional AMD contact to learn more.
Esports is growing quickly, and it’s exciting to support such a passionate and dedicated fan-base. Join AMD in esports and experience the exciting evolution of competitive gaming in your business.
2. Game performance is controlled by factors including (but not limited to) graphics card performance, network performance, I/O performance, monitor resolution, detail settings and game engine optimization. GD-119