While new processors get the accolades and glory, a capable platform is critical for its success. To develop a new platform, technology creators like AMD must collaborate with hardware partners to offer end users a broad range of products, for a successful launch. A great example of this type of success is the launch of Ryzen™, the first processor in the component channel to take advantage of the AM4 platform. Ryzen launched with a healthy ecosystem of complete systems, 3rd party cooling solutions, and motherboards - serving DIYers and buyers who prefer pre-built machines.
The AM4 Platform: The Full Spectrum
The AMD Socket AM4 platform is an advanced, powerful, and future-proof1 vehicle that gives users the freedom and choice to scale their system to their specific needs. It provides unheard-of scalability from entry-level dual-core CPUs for everyday browsing and computing, all the way to the high-end 8-core Ryzen processors that enthusiast gamers and content creators want to power through the most demanding tasks.
AMD's AM4 platform has been designed to deliver a complete ecosystem from top to bottom, one that's robust, stable, and mature; an ecosystem that takes advantage of some of the newest PC technologies like native USB 3.1 Gen2 connectivity, and high-speed NVMe SSD storage support. It is also AMD's first desktop platform targeting the fastest DDR4 memory. The AM4 platform takes advantage of the best features of today, and tomorrow, making it easy for system integrators to create the ideal systems for their customers.
Because of Socket AM4's ability to scale from mainstream 7th Gen A-Series and AMD Athlon™ processors to Ryzen™ 3, 5, and 7 processors, AMD hardware partners benefit from a singular platform to accommodate virtually every customer. Socket AM4 makes it simple to address customer needs, and empowers users with an easy upgrade path in the future. It's the only single socket solution that scales from the lowest end processing needs to the most demanding use cases.
AMD and Its Hardware Partners: Powerful Products Developed Together
It is because of strong relationships that AMD delivered a powerful and comprehensive Ryzen processor product launch. With over 300 system integrators working with AMD, it is important to help ensure the AM4 platform is widely available in a variety of options for consumers. Upon Ryzen's release, AMD hardware partners also ensured that other products, such as 3rd party coolers, were ready for purchase from day one.
When the Ryzen brand was released, it was announced that there would be 16 socket AM4 motherboards from 5 manufacturers, as well as 17 Ryzen processor-based systems available. AMD's senior vice-president and general manager, Jim Anderson, said this of AMD and its partners:
"AMD and our partners are committed to supporting enthusiasts, gamers, and creators with a new generation of computing innovation and choice through AMD Ryzen processor-based motherboards, custom-built PCs, and coolers built to support these impressive systems."
To date, AMD has continued to work develop and showcase OEM partner systems, particularly at events like Computex Taipei 2017 where AMD was joined by customers such as Acer, Asus, Dell, HP, and Lenovo, who displayed their latest Ryzen processor-based systems. At that time, AMD also announced that all top global PC OEMs expected to have Ryzen processor-based designs in market by the end of Q2 2017 – a huge achievement and testament to the strong ties AMD continues to build with OEM partners globally.
One notable example is AMD's recent technical partnership with Bethesda; Cyberpower's AMD powered systems are at all of Bethesda's events, and were some of the first systems to feature Radeon™ RX Vega graphics technologies. Through this effort, AMD has gained real-world feedback to discover how AMD products can be improved. At the same time, AMD's technical and hardware partners are able to promote their products, run fantastic events, and display some of the best that both they and AMD have to offer.
AMD's Sights Are Set on the Future – And AMD's Partners Are Helping AMD Get There
At the launch of AMD Ryzen™ PRO, processors for the commercial market (and also supported by the scalable Socket AM4 platform), AMD hosted an event where OEMs such as Dell, Lenovo and HP came together to both share their product line-ups and describe their strong teamwork with AMD when bringing future-ready technologies to the workspace and beyond. The AMD Ryzen PRO series of processors are also available to system integrator partners in the component channel, permitting new and exciting designs for business class and high performance productivity PCs to be offered.
It's important to note AMD's unique achievements, such as working with Lenovo to create the first ThinkPad products in 25 years that feature an AMD processor. Innovation through technologies like the AM4 platform is just one of many avenues that AMD takes to develop strong connections with OEM partners such as Lenovo, and these ties allow AMD to provide end-users with powerful technology that enables incredible gaming, multi-tasking, and performance. Technical, hardware, and OEM Partners continue to be an integral part of AMD's success, and AMD looks forward to continued collaboration in order to develop powerful technologies and 3rd party products to create the best AMD-based systems for consumers around the world.
AMD and its partners have achieved strong results in the past – this tradition continues today and is accelerating the technologies of tomorrow. Discover the vision behind AMD, and how AMD's technologies power computing systems and much more in AMD's vision for the future of technology video.
- Statement of "future-proof" refers to support of current and upcoming technology standards including 14nm FinFET process technology, DirectX®12 and Vulkan™ API support, new I/O technology including DDR4, USB 2.1 Gen 2, and NVMe, and experiences such as VR. "Future-proof" statement is not meant to serve as a warranty or indicate that users will never have to upgrade their graphics technology again. Support of current and upcoming technology standards described above has the potential to reduce frequency of CPU upgrades for some users. GD-104