More Ways to Succeed 

Partners thrive when they harness cutting-edge technology powered by AMD and backed by strategic investment in partner-led growth in the commercial channel. With a new program architecture, expanded incentives, modernized enablement, and enterprise-grade support, AMD is making it easier than ever for commercial channel partners to accelerate.

Commercial Channel Partner Benefits 

  • Recognition that Matters: Showcase your expertise with simplified tiers (Platinum, Gold, Silver, and Registered). Build customer trust with badges and recognition.
  • Comprehensive Benefits: Earn more with incentives aligned to customer wins. Drive growth with AMD base incentives, new strategic incentives, MDF, SPIFFs, and demo/POC support. 
  • Marketing Support: Access new toolkits, assets, and co-marketing funds to launch faster. Fuel your pipeline with ready-to-use campaigns and MDF support. 
  • Training to Drive Business: Align teams to business outcomes with certification and sales training. Ongoing enablement tools keep them sharp and competitive.
  • Smarter Partner Portal: Enjoy simplified onboarding, single sign-on, and KPI tracking. Access benefits and resources all in one place.
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Delivering Comprehensive Benefits for Commercial Partners

Category Benefit Registered Silver Gold  Platinum
Sales Support Partner Advisory Councils (by invite)       ✓
  BDE Account Coverage     ✓ ✓
  POC/Technical Support     ✓ ✓
Incentives Strategic Incentives   ✓ ✓ ✓
  VIR/Bonus VIR (varies by tier)   ✓ ✓ ✓
  POS Reporting Incentive   ✓ ✓ ✓
  Sales Rep Rewards/SPIFF     ✓ ✓
Marketing Support Proposal-based MDF     ✓ ✓
  Seed Systems     ✓ ✓
  Funded Heads     ✓ ✓
  Co-Marketing Assets ✓ ✓ ✓ ✓
Training & Enablement Arena Training & Certs ✓ ✓ ✓ ✓
  Partner Enablement Assets ✓ ✓ ✓ ✓
Portal APN Portal Access ✓ ✓ ✓ ✓

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