AMD at MWC Barcelona 2026

MWC Barcelona opens March 2–5 at a moment when artificial intelligence is moving from experimentation to scaled deployments. Out of the six show themes that define what MWC 2026 calls the "IQ Era," fully half of them focus on aspects of artificial intelligence, from pragmatic enterprise adoption, network integration, and ROI to broader discussions of governance, sovereignty, and security.  

AI was introduced the world as a cloud-based service, but that framing no longer captures its reach. Today, AI stretches from rack-scale GPU and enterprise servers to base stations, edge processing, and commercial PCs. At AMD, we focus on enabling AI regardless of where it runs, helping organizations to deploy AI wherever it creates the most value. 

Connecting AI Strategy to Practical Deployment

If you’re evaluating how to modernize infrastructure, expand edge compute, or equip teams for AI-enabled work, stop by our booth for advice on connecting those priorities to measurable actions and quantifiable outcomes. 

AMD representatives will be on-hand to discuss how our product portfolio supports AI and traditional workloads across every compute environment, with live demonstrations emphasizing efficiency, flexibility, security, and manageability. We’ll also explore how AMD commercial PCs align with data center and infrastructure decisions, with an eye towards evaluating client and server strategy holistically rather than in isolation. If these topics spark your interest, feel free to schedule a meeting with our team.

Executive Conversation: From Silicon to Scaled Adoption

I’ll be on-site meeting with customers and taping a fireside chat with Emily Ketchen, CMO and SVP of Lenovo. Our discussion will explore how strategic collaboration between our companies extends from silicon co-engineering to sustained commercial momentum.

Traditional PC marketing often focuses on speeds and feeds, but successful AI deployment requires more than performance metrics. Productivity uplift and long-term ROI depend on how effectively organizations adapt existing workflows, security models, and culture for AI-driven operations. Customers increasingly seek partners who can support that transformation holistically, from silicon, to systems, to adoption.

Speaker Sesions

Monday, March 2 | 4:15 PM | Hall 6, Turing Stage

AMD Senior Director of Product Marketing Gilles Garcia will join the panel “Edge of Intelligence: AI, IoT and 5G Convergence.” As AI workloads move closer to users and machines, Multi-access Edge Computing (MEC) is redefining where compute resides. The session will examine how AI, IoT, and ultra-low-latency 5G enable real-time responsiveness in smart factories, predictive logistics, and telemedicine while addressing the security requirements necessary to protect distributed AI deployments.

Wednesday, March 4 | 9:00 AM | Hall 3, Nokia Booth

AMD Global Telco Lead Piotr Weglicki will discuss how Nokia optimized its Cloud Packet Core and IMS workloads on AMD EPYC processors. As operators scale 5G Standalone, VoNR, IoT, and enterprise AI services, cloud-native packet core solutions must deliver throughput, energy efficiency, and density at scale. This session will detail how EPYC processors support those goals, including the AMD EPYC 8005 Series processors we're announcing at MWC 2026.

At the Booth – Hall 2, Stand 2M61

Visitors can explore live demonstrations and meet with AMD experts to discuss performance-per-watt leadership and total cost of ownership across AI and telecommunications deployments.

Highlights include:

• Telecom Equipment Manufacturer partners showcasing prototype vRAN and CloudRAN solutions powered by AMD EPYC CPUs
• Open-source LDPC (low density parity check) optimizations improving performance and capacity in RAN Layer 1
• A live demonstration of Llama 3.2 1B running on an AMD Alveo™ V70 FPGA accelerator
• A virtual model of “Helios,” our upcoming rack-scale architecture integrating AMD Instinct™ MI400 GPUs, AMD Pensando™ DPUs, and next-generation AMD EPYC™ CPUs
• Demonstrations of AMD Ryzen™ AI PCs and research on measurable AI productivity gains

AMD staff will also be on-hand to talk about the capabilities of Ryzen AI PCs and our ongoing efforts to objectively measure the benefits and time savings of artificial intelligence. Recent third-party research indicates that mobile business professionals -- road warriors --  can reclaim up to 40% of productivity time through AI-enabled workflows, with similar gains observed among knowledge workers and technical experts.

Across these use cases, AMD Ryzen PRO processors provide enterprise-grade security and manageability, supporting hardware-backed zero trust architectures, industry-standard DASH manageability, and long-term software support. At a time when AI and a PC refresh cycle are unfolding simultaneously, AMD PRO features offer ITDMs peace of mind and seamless support in mixed vendor environments.  

A Unified AI Compute Portfolio

From GPUs training and running inference in the data center, FPGAs and CPUs accelerating workloads at the edge, and AI-enabled commercial PCs, AMD delivers a unified portfolio designed for real-world AI deployment. Whether you are launching AI pilot programs, refreshing PC fleets, scaling servers, or modernizing telecommunications infrastructure, we look forward to connecting in Barcelona. Visit the booth or schedule a meeting, and we’ll see you at MWC.