Solving Mid-Market Challenges With AMD Technologies

The Challenges of Businesses With 100–999 Employees

Mid-market organizations face one of the biggest challenges of all business customers: how to overcome enterprise-grade demands without enterprise-level budgets or staff. With new workloads, the need to modernize legacy infrastructure, the growth of hybrid and remote work, and AI entering the picture, customers are looking for the right support and technologies to remain competitive and agile. You’ve no doubt spent time helping customers by:

Refreshing their aging servers

Controlling spiraling energy costs

Maintaining their security while evolving to new platforms and systems

Finding a solution that lowers ballooning licensing fees

Adding options for AI workloads while running lean budgets and staffing

Delivering an outcome that results in positive ROI today and for the future

AMD helps partners like you deliver what your mid-market customers need without the need for bigger budgets, resulting in smarter business operations and successful outcomes that drive growth.

Modernizing the Mid-Market Business

Now is the perfect time for you to step in and explain why AMD technologies are the optimal choice to achieve modernization from servers through to local devices, balancing short-term gains with long-term value.

Using AMD platforms, customers can:

Consolidate systems to simplify management and free up IT resources

Reduce total cost of ownership (TCO) through strong performance per watt

Lower energy consumption and support sustainability goals

Reduce employee downtime and support overheads

Empower hybrid teams with AI-assisted performance and advanced collaboration and multitasking capabilities

Scale capacity as new workloads and AI opportunities emerge

Partners leading with these messages can help customers achieve real savings while transforming business infrastructure for long-term productivity gains, opening the door to larger multi-year refresh deals, and attach potential across devices and data center infrastructure.

Transforming Performance With AMD EPYC™ Server CPUs

For customers running demanding workloads and relying on outdated servers, AMD EPYC™ server CPUs are transforming what’s possible in the mid-market. Certain AMD configurations have been shown to deliver an estimated 87% reduction in physical server footprint, helping reclaim valuable real estate within the data center.¹ In fact, servers enabled with two 32-core AMD EPYC™ 9355 server CPUs can reduce overall server count by up to 35% and energy use by up to 36% for the same virtual machine (VM) workload compared to a competitor option.² Nokia, for example, reduced their server consumption by 40% after migrating their core workloads to AMD EPYC server CPUs – a notable TCO reduction.³

When it comes to performance, AMD EPYC server CPUs don’t let customers down. AMD EPYC™ 9004 Series processors outperform competitor equivalents in high-performance computing (HPC), virtualization, and database transaction by up to 2.7x in MySQL benchmarks.⁴ Customers like GEA and ACCIONA have enjoyed huge gains to their productivity; GEA has reduced their video production times measured in hours, using AMD EPYC server CPUs and AMD Radeon™ PRO solutions, while ACCIONA has achieved 4x the performance in rail survey image processing, thanks to AMD EPYC and AMD Ryzen™ Threadripper™ CPUs.^5,6

As you know, AMD offers a full portfolio of processors and graphics accelerator products, ranging from cost-efficient hosting using AMD EPYC™ 4000 Series server CPUs to hyperscale deployments that rely on the incredible performance delivered by the AMD EPYC™ 9000 Series server CPU range, and all come with consistent architecture and x86 compatibility.⁷

With more than 950 AMD-based instances available across AWS, Azure, and similar providers, mid-market organizations have the flexibility to migrate to the cloud when it makes sense for them, resulting in an agile hybrid strategy that enables scaling to different workloads without added complexity.⁸

Elevating Personal Productivity With AMD-Enabled Devices

Modernization doesn’t stop at the data center. It needs to reach every device your customers and their teams rely on. For many mid-market businesses, the employee experience is a top priority. Their teams expect systems that respond instantly, perform reliably, and help ensure their work is secure, wherever they’re working from.

You can help customers choose devices that strike the perfect balance between power, portability, and manageability—all while staying in budget.

AMD PRO processors deliver the performance teams need without added overhead. With long-lasting reliability, seamless device management, and compatibility that works across mixed-fleet environments, AMD is powering the future of business computing; and with AMD Ryzen™ AI PRO processors and built-in security features, mid-market clients don’t just keep up – they can get ahead.

For every budget and user need, your customers will find AMD technologies in a wide range of devices from today’s top OEMs, letting them equip their teams with the tools they want, without being locked into single vendors or platforms. Future-ready devices with AMD Ryzen AI PRO processors enable fast automation and intelligent collaboration, executing on-device generative AI tasks with the most powerful NPU available on enterprise AI PCs.⁹

When it comes to savings, independent research shows up to $53 million in TCO benefits when customers use devices powered by AMD Ryzen AI PRO processors over competing solutions¹⁰ and recent studies show deployment times are reduced by up to 41% compared to traditional processes, helping IT teams save time and reduce time invested keeping teams online and productive.¹¹

AMD security features like AMD Secure Processor, AMD Shadow Stack, and Memory Guard ensure businesses can defend against attacks, physical theft, and firmware threats, even across hybrid and remote environments.^{11, 12, 13}

Meanwhile, AMD PRO Manageability enables simplified IT deployment and management, allowing IT teams to remotely configure, deploy, monitor, and troubleshoot systems using open standards. With support for multivendor fleets and multiple console options, teams can enjoy fast deployments.

Helping Your Mid-Market Customers Succeed

Mid-market success is built on a balance between budgets and needs, and innovation with simplicity. When you inspire customers to choose AMD, you give them both, through proven performance, trusted security capabilities, and efficiency that delivers remarkable results day after day.

Whether you’re guiding customers through a server overhaul or refreshing their local device fleet, help them stay on the cutting edge of performance and possibility with AMD.

Reach out to your AMD representative to learn more or visit amd.com to explore what’s possible for your customers.