AMD Technologies: Powering Entertainment

How AMD Powers the Entertainment Industry

The entertainment industry is an expansive market comprising trillions of dollars in revenue and millions of projects across various media types. From games to blockbuster hit movies, creatives around the world are looking for technology to give them an edge in delivering bigger, bolder assets to clients and users. AMD technologies underpin and enable the many steps of the creative process, pushing boundaries and delivering results to be even bigger than before.

From Concept to Creation

From early previsualization and production through to delivery to audiences, AMD solutions represent the forefront of technologies to help creatives go further.

In recent years, there’s been a huge shift for production companies to deliver stunning real-time virtual environments on-set for major media franchises. AMD EPYC™ and AMD Ryzen™ Threadripper™ PRO processors power these incredibly demanding LED volumes, and despite increasing complexity as the technology evolves, AMD processors power cutting-edge scene build times, helping reduce idle production time and keep production flowing smoothly.

Pixomondo teamed with Lenovo and AMD, seeking the capabilities to drive complex virtual production environments and visual effects for Star Trek: Discovery and Star Trek: Strange New Worlds, resulting in exceptional output

When all the pre-production work is complete, assets are rendered into finished frames, requiring complex and demanding computational resources and time. Customers need solutions that shave render times down from days and weeks to hours and minutes. With AMD technologies, that becomes possible.

AMD EPYC processors provide the highest x86 core count processors available, enabling studio render farm output previously unimaginable in scale and performance, shattering rendering records.

AMD works with various developers and platform providers to deliver solutions including AMD EPYC, AMD Ryzen Threadripper PRO, and AMD Ryzen™ processors, offering levels of optimization to run DCC tools effortlessly across local and cloud-based artist environments.

Wylie Co., a leading visual effects company and creators of iconic scenes across blockbuster movies including Dune, an award winner for Best Visual Effects, use AMD Ryzen Threadripper PRO and AMD EPYC processors found in Lenovo to deliver outstanding work for their clients.

When it comes to live and file-based transcoding workflows, media companies will come to rely on AMD EPYC processors that deliver unmatched x86 core density, supporting the 8K ecosystem and offering highly power-efficient hardware-based transcoding.

If your customers are focused on interactive media apps and user-generated content, AMD Alveo™ media accelerators deliver high channel density, while offering ultra-low latency and power.

Video accounts for the largest component of internet traffic, with sites like YouTube delivering billions of hours of content each day, representing countless terabytes of data transfers. Thanks to AMD processors and media accelerators, customers can develop content delivery networks (CDNs) that handle large volumes of video with a focus on power and latency efficiency.

JOCDN, a broadcasting joint venture that delivers video in the Japanese market, required a solution that not only maintained server stability and optimized costs and footprint, but also scaled alongside demand as its services grew to include web content distribution. Making use of AMD EPYC processors, JOCDN found their server CPU usage rate fell by 40 percent and power consumption was reduced by 20 percent compared to competitor products, with twice the throughput. Learn more.

With a suite of cutting-edge products that support the many steps of the creative process, your customers in the media and entertainment industry can elevate their capabilities from pre- to post-production and beyond.

Speak to your AMD representative today for further information and guidance on delivering AMD technologies to your media and entertainment customers.