Advanced Video Processing for Converged Media Workflows

Authors: Rob Green, AMD and James Taylor, InSync

As workflows evolve from traditional SDI infrastructures toward IP-based production environments, broadcasters, event production teams and equipment manufacturers face increasing pressure to deliver higher quality content, support more formats, and enable seamless interoperability across complex media ecosystems. For broadcast AV OEMs, these challenges extend beyond simply transporting video from one point to another. Today's workflows must accommodate a growing number of standards, frame rates, resolutions, color spaces, and transport protocols, often simultaneously. Live production environments demand low latency, uncompromising image quality, and the flexibility to adapt to new requirements as technology continues to evolve.

To meet these demands, many leading broadcast equipment manufacturers are turning to AMD adaptive computing solutions and our innovative ecosystem partners such as InSync.

The Increasing Complexity of Broadcast Video Processing

Whether supporting live sports production, news broadcasting, remote production workflows, or content contribution networks, video processing remains a critical function within modern media infrastructures.

Broadcasters increasingly need to manage:

• Frame rate conversion between regional standards
• Resolution up, down, and cross conversion
• Deinterlacing of legacy content
• HDR and SDR conversion
• Migration from SDI to IP-based transport technologies such as SMPTE ST 2110

Delivering these capabilities at broadcast quality requires substantial processing performance and highly optimized video pipelines as well as demanding flexibility. As workflows evolve, equipment must adapt without requiring complete hardware redesigns, and this is where AMD adaptive computing offers a significant advantage.

Building on AMD Adaptive Computing Solutions

AMD adaptive SoCs and FPGAs provide broadcast OEMs with a highly flexible platform capable of addressing demanding video processing applications while supporting evolving customer requirements. By combining programmable logic, embedded processing, high-speed connectivity, and optimized media processing capabilities within a single device, AMD solutions enable equipment manufacturers to accelerate development while maintaining the flexibility required for long product lifecycles. This combination has made AMD technology a popular choice across broadcast infrastructure applications including video transport, processing, conversion, compression, and AV-over-IP systems.

Equally important is the ability for OEMs to differentiate their products through specialized intellectual property and unique feature sets built on top of a common adaptive computing platform.

InSync: Delivering Advanced Video Processing Innovation

One example of this innovation is InSync, a specialist provider of high-performance video conversion technology. InSync's portfolio addresses some of the most demanding requirements in broadcast video processing, including motion-compensated frame rate conversion, standards conversion, deinterlacing, aspect ratio conversion, HDR processing, and ST 2110 workflows.

For the ultimate conversion performance in UHD or HD, the InSync MCC-UHD is a premium motion compensated frame rate converter ideal for high motion, complex video material such as live Tier 1 and premium sports.

By leveraging AMD adaptive computing technology as a foundation for its solutions, InSync can focus on delivering sophisticated video processing capabilities while benefiting from the performance, flexibility, and connectivity required by modern broadcast applications. The result is a powerful combination of advanced video quality and adaptable system architecture that helps broadcast equipment manufacturers address increasingly complex workflow requirements. 

In addition to its own hardware platforms, InSync also offers key video processing technologies as licensable IP for AMD adaptive SoCs and FPGAs. This enables OEMs to integrate proven capabilities such as frame rate conversion, standards conversion and ST 2110 processing directly into their own products, accelerating development while maintaining the flexibility to differentiate their solutions.

Enabling the Future of Broadcast AV Infrastructure

As the industry continues its transition toward IP-centric production environments, broadcasters are seeking solutions that provide both immediate operational value and long-term flexibility. For OEMs, success increasingly depends on the ability to innovate quickly, support evolving standards, and deliver differentiated capabilities that solve real customer challenges.

As broadcast and professional AV workflows continue to converge, technologies such as standards conversion, frame rate conversion, and IP video transport are becoming critical beyond traditional broadcast environments. Broadcast-grade video processing is becoming increasingly relevant across wider AV markets, including corporate and enterprise communications, LED walls, live events, and immersive venue experiences.

Through a combination of AMD adaptive computing solutions and partner innovations such as those developed by InSync, broadcast AV equipment manufacturers can accelerate product development while delivering the advanced video processing performance required by modern workflows.

Together, AMD and InSync are helping enable the next generation of broadcast AV infrastructure, combining adaptive computing and advanced video conversion technology to support the increasingly complex demands of media production, contribution, and distribution.

Visit InSync at IBC 2026 to see a live demo and learn how adaptive computing and advanced video processing solutions are helping OEMs accelerate development and deliver the next generation of broadcast products.

About InSync

InSync designs, produces and develops products that ensure video content looks its best in any workflow, anywhere in the world. For over twenty years, InSync has developed world leading signal procession hardware and software products, with a focus on motion compensated frame rate and format conversion (standards converters). By continually refreshing our skills and product offerings, InSync is at the forefront of innovation, with technology development in 8K, HDR and cloud-based conversion solutions. Learn more at https://www.insync.tv.