Think Video Connectivity, Think NDI — Advanced by AMD

Video production is becoming more connected, software-defined and flexible. For broadcasters, live event teams, enterprises and educators, that creates a practical challenge: how do they move high-quality video between cameras, production tools, displays, software applications and locations without adding unnecessary complexity?

That is where NDI has built its reputation. NDI is not just another transport option, it has become a recognised language for IP video connectivity, helping cameras, production tools, displays, software applications and cloud workflows discover and communicate with each other more easily. When people think about video connectivity in this context, NDI usually comes to mind. For broadcasters and AV installers trying to simplify real-world video workflows, NDI makes IP video feel more accessible, interoperable and deployable.

For AMD, that message aligns strongly with how video infrastructure is evolving, because connectivity alone is not enough. Product manufacturers, systems integrators and solution providers also need scalable compute platforms that can support real-time media processing, AI-enhanced workflows, low-latency endpoints and distributed deployment models. AMD provides a broad technology portfolio across embedded x86 platforms, adaptive SoCs, FPGAs, GPUs and edge infrastructure, giving product developers more ways to match compute architecture to product requirements.

Together, AMD and NDI can help customers bridge the gap between connected video ambition and practical product implementation. NDI provides the accessible IP video connectivity ecosystem, while AMD provides the compute breadth to help OEMs and solution builders create endpoints, processing systems and infrastructure that can scale from compact devices to more demanding broadcast and Pro AV deployments.

Broadcasters are modernising traditional production environments while live event teams need faster setup, flexible routing and fewer workflow bottlenecks. Enterprise and education environments increasingly expect professional video quality without broadcast-level complexity. Across all these scenarios, NDI offers a familiar, scalable way to connect video workflows, and AMD technologies give product developers the freedom to optimise for performance, power, cost, integration and form factor. Whether an OEM is building a PTZ camera, compact video endpoint, mini switcher, multi-channel production device, display collaboration system or larger media infrastructure platform, the combination of NDI and AMD can support practical paths from concept to deployment.

For OEMs, this matters because time-to-market is critical. For systems integrators, it matters because interoperability and deployment simplicity matter. For end users, it matters because the best technology is often the technology that makes complex workflows feel easier.

The future of video connectivity is not only about moving pixels from one place to another, it's about enabling flexible, intelligent and scalable workflows that can adapt as production models evolve. NDI is helping define that connectivity layer, and AMD is helping provide the compute foundation to turn it into real products, real deployments and real customer value.

See NDI workflows in action at the NDI stand, Hall 10 - 10.A41 at IBC 2026

To learn more about NDI, visit ndi.video

For more information on AMD FPGAs and adaptive SoCs, visit www.amd.com/broadcastav

About NDI

NDI, a fast-growing tech company, is removing the limits to video and audio connectivity. NDI – Network Device Interface – is used by millions of customers worldwide and has been adopted by more media organizations than any other IP standard, creating the industry’s largest IP ecosystem of products. 

NDI allows multiple video systems to identify and communicate with one another over IP; it can encode, transmit and receive many streams of high-quality, low-latency, frame-accurate video and audio in real-time. The growth of NDI is backed by a growing community of installers, developers, AV professionals, and users who are deeply engaged with the company through community events and initiatives. NDI is a part of Vizrt. For more information: https://ndi.video/